Business English for Special Purposes
Teilnahmevoraussetzung: Schulische Vorkenntnisse;
gegenwärtiger praktischer Bedarf
Dauer: Drei Tage
Teilnehmerzahl: ab 4 Personen
Workshop 1: The Purchasing Department
Inhalt: Discussing quotations, prices, delivery dates, terms and conditions. Dealing with problems. Basic negotiation skills. Finalising agreements in writing.
Workshop 2: Finance and Controlling
Inhalt: Understanding and preparing financial reports. Balance sheets and Profit and Loss Accounts. Discussing business results, targets and strategies.
Workshop 3: Managing International Project
Inhalt: Building multi-national teams. Chairing international meetings. Planning and making arrangements. Monitoring and reporting on progress.
Workshop 4: International Presentation Skills
Inhalt: Structuring your presentation for international audiences. Bullet points and visuals. Focus and Rhetoric for interesting and persuasive presentations.
Workshop 5: Efficient Business Writing
Inhalt: Making and keeping contact by e-mail. Writing reports for international readers.
Workshop 6: English for Engineers
Inhalt: Contact and small talk skills around business meetings. Describing and discussing technical objects and processes in a non-technical way. How to use technical jargon effectively.
Workshop 7 + 8: Insurance English
7: Insurance Company Information
Inhalt:Who we are and what we do; Ownership, Structure, Business Model, Culture; Types of insurance; Our products
8: Presenting an insurance product
Inhalt:USP; Features and Benefits; Handling question
Workshop 9 + 10: Sales and Marketing
9: Products and Target Groups
Inhalt: Briefing agencies; Discussing target groups and marketing strategies; Brochures
10: Sales Talk
Inhalt: Presenting products and services; negotiating and closing deals