Business English for Special Purposes

Teilnahmevoraussetzung: Schulische Vorkenntnisse;
gegenwärtiger praktischer Bedarf

Dauer: Drei Tage

Teilnehmerzahl: ab 4 Personen

 

Workshop 1: The Purchasing Department

Inhalt: Discussing quotations, prices, delivery dates, terms and conditions. Dealing with problems. Basic negotiation skills. Finalising agreements in writing.

 

Workshop 2: Finance and Controlling

Inhalt: Understanding and preparing financial reports. Balance sheets and Profit and Loss Accounts. Discussing business results, targets and strategies.

 

Workshop 3: Managing International Project

Inhalt: Building multi-national teams. Chairing international meetings. Planning and making arrangements. Monitoring and reporting on progress.

 

Workshop 4: International Presentation Skills

Inhalt: Structuring your presentation for international audiences. Bullet points and visuals. Focus and Rhetoric for interesting and persuasive presentations.

 

Workshop 5: Efficient Business Writing

Inhalt: Making and keeping contact by e-mail. Writing reports for international readers.

 

Workshop 6: English for Engineers

Inhalt: Contact and small talk skills around business meetings. Describing and discussing technical objects and processes in a non-technical way. How to use technical jargon effectively.

 

Workshop 7 + 8:  Insurance English

7: Insurance Company Information

Inhalt:Who we are and what we do; Ownership, Structure, Business Model, Culture; Types of insurance; Our products

8: Presenting an insurance product

Inhalt:USP; Features and Benefits; Handling question

 

Workshop 9 + 10: Sales and Marketing

9: Products and Target Groups

Inhalt: Briefing agencies; Discussing target groups and marketing strategies; Brochures

10: Sales Talk

Inhalt: Presenting products and services; negotiating and closing deals